Neon yellow like the Queensland midday sun bouncing off the sea for that formidable ‘make it pop’. A bespoke marble mirroring the patterns of the water on the sand. A letter mark logo which plays with the varying degrees of violence and calm in the surf. A general art direction which works with the joy, peace and drama of the waves.
Waves is a fantasy skincare branding project for Keep It Brief week three on Instagram. The concept plays with the image of the waves lapping at the sand in the shallows of the ocean and the afternoon sunlight bouncing off of the water.