Gifting Zalando
(Design, Artworking, Concept)
Designed with Aliyah Akbar
Creative Direction – Teresa Jimenez
Printed with Königsdruck
We utilised the boldest element synonymous with the Zalando identity – orange. The gift and exclusivity aspect shines through the embossed and beveled logo in white, momentarily breaking the peach. The paper quality was of the utmost importance in nailing this simple approach. Zalando is everyday and the brand has an increasing focus on sustainability. We avoided any varnishes, keeping the paper recycled and uncoated, textured and strong to let the packaging live a second life. Bags replaced tissue paper inside the box to give the packaging a second purpose.