Off the Hook at Soho House Berlin
Soho House
(Concept, Design)
Off the Hook was a proposal for a Californian pop-up restaurant at Soho House Berlin. I worked with the team at Soho House on a branding concept to capture the essence of a Californian beach-side and seafood restaurant. The branding took inspiration from the tin roofs of beach shacks, the DIY aesthetic of hand-painted signs and the visual of a setting sun melting into the ocean.