Emma Hursey

Emma Hursey is an award-winning British designer and creative director. For over 13 years, she has fine-tuned a surprising and highly considered approach to visuals and words – ensuring wit, joy and relevance in a saturated world. She is the founder and creative director of the design practice Doing Me Doing You, forging distinct visual worlds for established brands and independent businesses globally from Australia.

Through her design career she has worked for top brands and institutions in London and Berlin. In 2017, Emma exhibited The Cost of the Patriarchy at the V&A Museum’s Friday Late. The work looked at the ebbs and flows of women’s rights throughout history. In 2018, she showed a research project Contrary to What is Agreeable at The Wømb Symposium – a zine and poster exhibition exploring diversity in the UK’s creative sector. In 2019, she was a founding member of the design collective The Boys Club Berlin hosting events for the likes of AIGA Eye on Design, Ladies, Wine and Design and notamuse. That same year her work Flags of a Nxtion was exhibited as part of 48h Neukölln in The Boys Club’s group show. This work used the language of flags to reimagine visuals for a utopian value-led nation.

In 2021, Emma collaborated with Carly Ladas on the creation of Our Store – a retail space within Little Parliament in Rainbow Beach that showcases Australian designed wares. In 2025, she is launching a digital community platform for designers worldwide, in cahoots with Studio-Y. Specializing in branding and graphic design, Emma is always open to collaborating on design-led projects.

Outside of design, she surfs daily, cooks messy and elaborate meals, and is learning to oil paint. Emma is an avid photographer and reader. She established Good Book Catalogue in 2020 and has run Resources for Creatives since 2018. She previously lived in London, in Berlin, and briefly on a Corsican commune, before relocating to Australia’s Rainbow Beach in 2019.

AWARDS –
Shortlisted for Freelancer of the Year, Indigo 2025
Gold in Branding for Marilyne Blais, Indigo 2025
Silver in Branding for Ninety Percent, Indigo 2025
Silver in Fashion Branding for Ninety Percent, Indigo 2025
Gold in Packaging Design for Kindred People, Indigo 2023
Gold in Branding for Kindred People, Indigo 2023

SELECT FEATURES –
Femme Type ︎︎︎
It’s Nice That ︎︎︎
Fonts in Use ︎︎︎
People of Print ︎︎︎
People of Print ︎︎︎
People of Print ︎︎︎
People of Print ︎︎︎
AIGA Eye on Design ︎︎︎
AIGA Eye on Design ︎︎︎
The Design Kids ︎︎︎
Femme Type ︎︎︎
Femme Type ︎︎︎
designbywomxn ︎︎︎
designbywomxn ︎︎︎

DOING –
Doing Me Doing You Studio ︎︎︎
Good Book Catalogue ︎︎︎
Resources For Creatives ︎︎︎
Instagram ︎︎︎

CONTACT –
emma@doingmedoingyou.studio

Copyright 2025 Emma Hursey
© All Rights Reserved

What does it mean to me? by Ano Ba

Single cover artwork for ‘what does it mean to me?’, commissioned for Chicago-based Mylo Reyes’ project Ano Ba. The custom type, gradient-filled design mirrors the singles' dreamy tones. The composition is vying for space and the overall effect was to show this song is a bop.

Single cover artwork for ‘what does it mean to me?’, commissioned for Chicago-based Mylo Reyes’ project Ano Ba.

The custom type, gradient-filled design mirrors the singles' dreamy tones. The composition is vying for space and the overall effect was to show this song is a bop.