Tiny Finger Point

Doing Me Doing You

Emma Hursey is a British graphic designer & art director, based in Rainbow Beach, Australia. Her work focuses on branding, packaging and illustration. Using a multidisciplinary approach, she builds bespoke communication strategies and creative direction for a number of clients, both locally in the Sunshine Coast region and around the world.

Working as a professional designer for over 8 years in 3 countries, Emma offers a nimble, thoughtful and surprising approach to graphic design – one rooted in communication, collaboration and critical thinking.
Her studio’s services are diverse, including branding, strategy, books and packaging, through to illustration and custom type.

Emma is ever focussed on fostering creative community, and she's passionate about connecting with people, brands, thinkers, designers and students from all over. Don’t hesitate to get in touch. Emma curates a digital selection of books called Good Book Catalogue︎︎︎ and an ever-growing list of design resources here︎︎︎.

Contact –


Services –

Art Direction
Branding & Visual Identity
Book & Magazine Design
Campaign Design
Creative Direction
Content Creation
Editorial Illustration
Packaging Design
Print Collateral
Sustainable Practices
Type Design
Website Design
Collaborators –

Ano Ba
Berlin Atonal
B Corporation
British Film Institute
Ham Yard Hotel
Kindred People
Kosmos Magazine
Little Parliament
Little Sun
MFO Marcel Weber
MoMA Design Store
Perennial Institute
Queer House Party
Soho House
Studio Olafur Eliasson
UP Projects
V&A Museum


Emma Hursey has worked as an independent designer for the past 4 years. Her studio’s focus is on combining graphic design and art direction with illustration and custom type to create eclectic visual communications.

Prior to running her own practice, Emma studied Journalism and in 2013 turned her communication skills to visual design, working as a designer in magazine publishing and fashion brands in London. Two years later, after a Summer on a commune in Corsica, France, Emma moved to Berlin, Germany – joining Olafur Eliasson's Little Sun project as their graphic designer in 2015.

In the Summer of 2017 she went solo, kicking off her independent design practice. Emma exhibited The Cost of the Patriarchy at the V&A Friday Late in 2017, then exhibited and published Contrary to What is Agreeable, a multidisciplinary work which studied diversity in the creative industries at The Wømb Symposium in 2018. She joined 5 other designers in forming The Boys Club in 2019 – a design collective working and collaborating from their studio in Berlin. Together they hosted community events for the likes of AIGA Eye on Design, Ladies Wine & Design, Notamuse, as well as exhibiting work as part of 48h Neukölln and The Wømb Symposium.

The pandemic saw Emma recently relocated to Rainbow Beach, Australia where she continues to collaborate with clients around the world and delve into new and better ways to create – with a particular focus on finessing her process, developing brand strategies and learning new skills.

She is currently working for a brand in New York, as well as collaborating locally on retail strategy and visual merchandising. Outside of design, her interests include photography, learning to surf, woodworking, sociology, drumming, cooking, cycling and dancing.  
I work and live in Rainbow Beach, Australia, on the traditional lands of the Gubbi Gubbi people. I pay my respect to their ancestors and elders—past, present and future—and value the role of storytelling in their culture, which is amongst the oldest living cultures in the world.
Monday April 19 2021