Tiny Finger Point

Emma Hursey is an Australian-based designer focussing on brands, packaging, illustration & strategy.

Bringing over eight years of experience and critical thinking to any project, Emma offers a nimble, thoughtful & surprising approach to graphic design.

Currently based at the gorgeous Rainbow Beach in Australia, Emma works locally in the Sunshine Coast, as well as across timezones with clients & collaborators from around the world. Her studio’s services are diverse –  moving seamlessly through traditional branding, strategy & packaging for fashion & lifestyle brands, to editorial illustration and onto inventive compositions and custom type for arts & music clients. A diverse skill set for projects of any and all scales across print, websites and content creation.

Emma is ever focussed on fostering creative community, and she's passionate about connecting with people, brands, thinkers, designers and students from all over. Don’t hesitate to get in touch. Emma also curates a digital selection of books called Good Book Catalogue and an ever-growing list of design resources here.

Contact –


Services –

Art Direction
Branding & Visual Identity
Book & Magazine Design
Campaign Design
Creative Direction
Content Creation
Editorial Illustration
Packaging Design
Print Collateral
Sustainable Practices
Type Design
Website Design
Collaborators –

Ano Ba
Berlin Atonal
B Corporation
British Film Institute
Ham Yard Hotel
Kindred People
Kosmos Magazine
Little Parliament
Little Sun
MFO Marcel Weber
MoMA Design Store
Perennial Institute
Queer House Party
Soho House
Studio Olafur Eliasson
UP Projects
V&A Museum


Emma Hursey is an independent designer combining graphic design with illustration, creative direction & custom type to create eclectic visual communications. 

Working as a professional creative in London from 2013, Emma’s career began in magazines, art, fashion, print & retail. After a short stint on a commune in Corsica, Emma moved to Berlin, Germany – joining Olafur Eliasson's Little Sun project as their graphic designer in 2015.

In the Summer of 2017 she went solo, kicking off her independent design practice. Emma exhibited The Cost of the Patriarchy at the V&A Friday Late in 2017, then exhibited and published Contrary to What is Agreeable, a multidisciplinary work which studied diversity in the creative industries at The Wømb Symposium in 2018. She joined 5 other designers in forming The Boys Club in 2019 – a design collective working and collaborating from their studio in Berlin. Together they hosted community events for the likes of AIGA Eye on Design, Ladies Wine & Design, Notamuse, as well as exhibiting work as part of 48h Neukölln and The Wømb Symposium.

The pandemic saw Emma recently relocated to Rainbow Beach, Australia where she continues to collaborate with clients around the world and delve into new & better ways to create – with a particular focus on finessing her process, developing brand strategies and polishing up her illustration skills.

She is currently working for a brand in New York, as well as collaborating locally on retail strategy and visual merchandising. Outside of design, her interests include photography, learning to surf, woodworking, sociology, politics, drumming, vegetarian cooking, cycling and dancing.

Currently based in Queensland, Australia, on the traditional lands of the Gubbi Gubbi and Butchulla people. I pay my respects to the traditional custodians of the land and sea, the ancestors and elders—past, present and future. They are amongst the oldest living cultures in the world. Sovereignty was never ceded. Always was, always will be, Aboriginal land.
Monday April 19 2021